Society of Aquaculture Professionals, organized a webinar “Taking farmed seafood to the consumers: A conversation with the movers & shakers in the new market place” on 22 October 2021. Seven key speakers; professionals who in the recent past have made inroads in the domestic marketing front outlined their strategies to further promote seafood consumption in the country. It was felt that bigger and combined efforts from all stakeholders, including the government, which includes campaigns to encourage seafood consumption, is the need of the hour to hasten domestic market development.Over 180 participants attened this webinar.